Channel Partner Marketing

Marketing · London, London, City of
Department Marketing
Employment Type Full Time
Minimum Experience Experienced

CHANNEL PARTNER MARKETING 


Role overview 

 

At Red Sift we’re busy building a global network of channel partners to accelerate the sales of our cybersecurity products. 


The Red Sift partner community has over 60 members, consisting of a wide variety of distributors, MSPs and MSSPs,  so far what we’re missing is an enthusiastic Channel Marketer, with a flair for campaign management, who can take growth to the next level. 


In this role you’ll be busy promoting Red Sift's products and solutions to new channel partners, increasing the Global community through collaborative partner acquisition and improving our channel communication. In addition, you will be working with existing partners on creative ideas and collaborations to have a direct impact on pipeline generation and the deal registration program.


Your role will encompass both attracting new partners as well as making our existing channel partners as successful as possible through coordinated sales enablement activities and impactful lead generation campaigns. 


KEY RESPONSIBILITIES

 

Initially your focus area will be to build and launch scalable campaigns in partnership with our priority partners to help them generate pipeline and build a profitable business with Red Sift, as well as promoting Red Sift's products, solutions and incentives. Your responsibility will also include promoting and engaging across Red Sift's MSP partner program and finding new and innovative ways to help our MSP partners grow their business with Red Sift.


New partner acquisition

 

Red Sift needs new partners if it is to achieve its ambitious growth targets into new regions and industries. A core part of this role will be in defining and executing the strategy that will add these new partners to our network, and making them successful.  

  • Work alongside the Channel Sales leaders to identify who our new partners should be.
  • Create and run marketing campaigns focussed on attracting the ideal partners to our growing global network.
  • Take core Marketing themes and translate them into marketing communications that clearly tell the story of why being a Red Sift partner is a great thing.



Maximising partner success 

 

It stands to reason that partners will only stay partners if they are making money! So a core part of this role is to help make our partners as successful as possible this includes:

  • Devising and running marketing campaigns with our partners that target their end users. These campaigns will need to cover a variety of media.
  • Being clever about creating “evergreen” campaigns that our partner community can use for repeated success.
  • Collaborate with Red Sift's Marketing functions to leverage key promotions, product launches, social engagement and initiatives for Partners
  • Work with the Channel leaders to align plans and leverage MDF and other sources of funding for lead generation.
  • Co-ordinating and running sales enablement programs so our partners can confidently pitch Red Sift products.
  • Support ad hoc channel marketing needs in the field to take advantage of opportunities arising with top tier channel partners


With all of the above you’ll be using KPIs to evaluate the effectiveness of marketing campaigns and implement key learnings from them to improve future campaigns.



YOU AND YOUR EXPERIENCE


  • You have a few years of Channel Partner Marketing under your belt, ideally working with SaaS products, and in cybersecurity.
  • You’re able to demonstrate previous success with building, launching and measuring channel marketing campaigns.
  • You’re an exceptional team collaborator who’s open to idea/project iteration. You’re able to build relationships with priority partners and take the partner perspective.
  • You’re comfortable presenting to and influencing marketing, sales teams and leadership, positioning Red Sift activities favourably.
  • You love building marketing frameworks and programs from scratch and know how to measure results.  
  • Finally it goes without saying that you’re a proactive self-starter with lots of initiative and the ability to prioritize.

 

What's the deal?

 

  • Competitive and dependant on experience
  • 10% performance-based bonus scheme
  • Stock options
  • 25 days holiday
  • Pension scheme
  • Health Insurance
  • Gym membership
  • Cycle to work scheme
  • One volunteer day per year
  • Flexi hours

Thank You

Your application was submitted successfully.

  • Location
    London, London, City of
  • Department
    Marketing
  • Employment Type
    Full Time
  • Minimum Experience
    Experienced